Prime London sales
Sell your luxury London home to the right buyer, discreetly
Prime homes sell to a small pool of qualified buyers, many of them overseas. We reach them privately first, protect your privacy throughout and keep one senior advisor accountable to completion.
- Off-market or open campaign
- International buyer reach
- One senior advisor throughout
Prime London sales
Discuss a confidential sale
Two quick steps. It takes about a minute.
Sole-mandate, single-side
No dual-agency on any transaction. Conflicts disclosed in writing.
Discretion by default
Off-market sourcing, alias representation, NDA-ready.
Audit-ready paper trail
Mandate, briefs, memos and closing dossier — written, signed, archived.
Outcomes
What prime sellers get
Privacy by default
Off-market previews, NDA-ready viewings and alias representation where you need them.
Buyers who can transact
Funds and position are verified before a viewing, so your time goes on serious buyers only.
Cross-border reach
Our offices in London, Dubai, Riyadh and Europe bring international buyers who rarely browse portals.
Presentation that earns the price
Photography, film and staging through our creative desk where it moves the result.
Discuss a confidential sale
How it works
4 steps, one adviser
- 1
Confidential consultation
A private call to understand the property, your timing and how visible you want the sale to be.
- 2
Valuation and strategy
Evidence-led price and a recommended route: off-market first, open campaign or a blend.
- 3
Curated buyer campaign
Qualified buyers only, viewings managed by your advisor, offers tested against the evidence.
- 4
Negotiate and complete
Terms negotiated, then legal progression managed through to completion.
Market evidence
The London market, from the registry
£560,000
Median sale price
Aug 2025 to Aug 2026
36,006
Registered sales in 12 months
HM Land Registry Price Paid Data
-3.4%
Median price change
vs the previous 12 months
Registry data for London as a whole. See sold prices by area.
Why Belgrave
How we compare
| Aspect | Belgrave Estates | Typical high-street approach |
|---|---|---|
| Who you deal with | One named senior advisor from first call to completion | Handed between valuer, negotiator and progression team |
| Conflicts of interest | Single-side representation; conflicts disclosed in writing | Often acts for both sides of the same deal |
| Fees | Fee model disclosed in writing before you sign anything | Headline rate, extras discovered later |
| Discretion | Off-market and NDA-ready campaigns available | Portal-first by default |
| Paper trail | Mandate, briefs and closing dossier written and archived | Calls and emails, little written record |
How our fees work
Fees disclosed in writing before the mandate starts. Our conduct and fees.
After you enquire
What happens next
- 01
A senior adviser reads it
Your request goes to a senior adviser on the right desk, not a call centre or an automated sequence.
- 02
A personal reply within one working day
By phone, WhatsApp or email, whichever you prefer. Tell us a good time and we will keep to it.
- 03
A clear plan, no obligation
You get our view and the next steps in plain terms. Whether to go ahead is entirely your decision.
Can I sell my London home without it appearing online?
Yes. An off-market sale shows the property privately to vetted buyers only. You can move to an open campaign later if you choose.
How do you qualify buyers for prime homes?
We confirm identity, source of funds and buying position before viewings, as part of our anti-money-laundering checks.
What do you charge to sell a luxury home?
A success fee on completion, scaled to the sale price and disclosed in writing before you instruct us.
Do you work with overseas buyers?
Yes. We advise international buyers through our offices outside the UK and can run viewings and negotiations across time zones.
Can I sell under a company or trust structure?
Yes. Tell us how the property is held and we will coordinate with your solicitors and advisors from the start.
Will one person handle my sale?
Yes. One named senior advisor is accountable from valuation through to completion.
Still deciding? Ask a senior adviser directly.
You may also need
More property services in London
- Fast London saleSell your London home fast, without the cash-buyer discountGet my fast-sale plan
- Free London valuationA free London property valuation you can actually act onBook my free valuation
- Selling with tenantsSell your London rental property with the tenants in placeGet my sale options
- Probate and estate salesSelling a London property as an executorTalk to an advisor
Ready when you are
Discuss a confidential sale
Speak privately with a senior advisor about price, timing and how visible you want the sale to be.
- No obligation, ever
- A personal reply within one working day
- One named senior partner throughout
Private and discreet. Your details are never sold, shared or added to a marketing list.